- 29/01/2026
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the bouillon market in Tanzania
Explore in-depth insights into the bouillon market in Tanzania, drawn from real consumer data. This market report analyzes key consumption trends, top bouillon brands, packaging preferences, and shopper behaviour within the bouillon category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the bouillon landscape in Tanzania.
Here is the type of information included in this report:
- A total of 32 bouillon products (SKUs) have been scanned by consumers in Tanzania, providing a comprehensive view of the category
- These products span 16 different bouillon brands
- The most common pack size in the bouillon category is 10 g, with the Sachet format being the most frequently used
- In the past 12 months, 884 new unique product entries have been recorded in the bouillon category
- Onga is currently the most scanned bouillon brand in Tanzania
Report on the bouillon category in Tanzania
Order your report today to access a comprehensive picture of this category and identify growth opportunities.

Related bouillon categories
- Seasoning
- Herbs and Spices
- Salt
- Vinegar
Regions in Tanzania covered in the report
- Arusha
- Dar es Salaam
- Dodoma
- Geita
- Iringa
- Kagera
- Katavi
- Kigoma
- Kilimanjaro
- Lindi
- Manyara
- Mara
- Mbeya
- Morogoro
- Mtwara
- Mwanza
- Njombe
- Pemba North
- Pemba South
- Pwani
- Rukwa
- Ruvuma
- Shinyanga
- Simiyu
- Singida
- Tabora
- Tanga
- Zanzibar North
- Zanzibar South and Central
- Zanzibar West
Other types of bouillon insights available
- Top bouillon products in Tanzania overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of bouillon brands in Tanzania by demographics
- Bouillon brand shopper profile
- Average consumer rating per bouillon product / brand
Methodology
Our report draws on the SagaProduct database, which tracks the actual bouillon products consumers in Tanzania are purchasing and consuming.
Online panel members from Tanzania scan bouillon products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the bouillon sector in Tanzania, get in touch on contact@sagaciresearch.com or click below.

