- 29/07/2025
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the bouillon market in South Africa
Explore in-depth insights into the bouillon market in South Africa, drawn from real consumer data. This market report analyzes key consumption trends, top bouillon brands, packaging preferences, and shopper behaviour within the bouillon category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the bouillon landscape in South Africa.
Here is the type of information included in this report:
- A total of 122 bouillon products (SKUs) have been scanned by consumers in South Africa, providing a comprehensive view of the category
- These products span 70 different bouillon brands
- The most common pack size in the bouillon category is 0.024 kg, with the Plastic Bottle format being the most frequently used
- In the past 12 months, 2,134 new unique product entries have been recorded in the bouillon category
- Knorr is currently the most scanned bouillon brand in South Africa
Report on the bouillon category in South Africa
A comprehensive report is available upon request.
Related bouillon categories
- Seasoning
- Herbs and Spices
- Salt
- Vinegar
Regions in South Africa covered in the report
- Eastern Cape
- Free State
- Gauteng
- KwaZulu-Natal
- Limpopo
- Mpumalanga
- North West
- Northern Cape
- Western Cape
Other types of bouillon insights available
- Top bouillon products in South Africa overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of bouillon brands in South Africa by demographics
- Bouillon brand shopper profile
- Average consumer rating per bouillon product / brand
Methodology
Our report draws on the SagaProduct database, which tracks the actual bouillon products consumers in South Africa are purchasing and consuming.
Online panel members from South Africa scan bouillon products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the bouillon sector in South Africa, get in touch on contact@sagaciresearch.com or click below.
