- 29/07/2025
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the biscuits market in South Africa
Explore in-depth insights into the biscuits market in South Africa, drawn from real consumer data. This market report analyzes key consumption trends, top biscuits brands, packaging preferences, and shopper behaviour within the biscuits category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the biscuits landscape in South Africa.
Here is the type of information included in this report:
- A total of 810 biscuits products (SKUs) have been scanned by consumers in South Africa, providing a comprehensive view of the category
- These products span 175 different biscuits brands
- The most common pack size in the biscuits category is 0.2 kg, with the Bag format being the most frequently used
- In the past 12 months, 12,963 new unique product entries have been recorded in the biscuits category
- Bakers is currently the most scanned biscuits brand in South Africa
Report on the biscuits category in South Africa
A comprehensive report is available upon request.
Related biscuits categories
- Packaged Food
- Bread, Flour, Pastries and Baking Ingredients
- Confectionery
- Dry Foods
- Edible oils
- Family Cereals
- Frozen Foods
- Nuts, Seeds and Dry Fruits
- Rice, Pasta and Noodles
- Salty Snacks
- Sauces, Dressings and Condiments
- Spreads, Jams and Honey
Regions in South Africa covered in the report
- Eastern Cape
- Free State
- Gauteng
- KwaZulu-Natal
- Limpopo
- Mpumalanga
- North West
- Northern Cape
- Western Cape
Other types of biscuits insights available
- Top biscuits products in South Africa overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of biscuits brands in South Africa by demographics
- Biscuits brand shopper profile
- Average consumer rating per biscuits product / brand
Methodology
Our report draws on the SagaProduct database, which tracks the actual biscuits products consumers in South Africa are purchasing and consuming.
Online panel members from South Africa scan biscuits products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the biscuits sector in South Africa, get in touch on contact@sagaciresearch.com or click below.
