- 29/07/2025
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the beer market in Tanzania
Explore in-depth insights into the beer market in Tanzania, drawn from real consumer data. This market report analyzes key consumption trends, top beer brands, packaging preferences, and shopper behaviour within the beer category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the beer landscape in Tanzania.
Here is the type of information included in this report:
- A total of 76 beer products (SKUs) have been scanned by consumers in Tanzania, providing a comprehensive view of the category
- These products span 39 different beer brands
- The most common pack size in the beer category is 0.33 l, with the Glass Bottle format being the most frequently used
- In the past 12 months, 3,593 new unique product entries have been recorded in the beer category
- Serengeti is currently the most scanned beer brand in Tanzania
Report on the beer category in Tanzania
A comprehensive report is available upon request.
Related beer categories
- Alcoholic Beverages
- Ready to Drink Beverages
- Spirits
- Wine & Champagne
Regions in Tanzania covered in the report
- Arusha
- Dar es Salaam
- Dodoma
- Geita
- Iringa
- Kagera
- Katavi
- Kigoma
- Kilimanjaro
- Lindi
- Manyara
- Mara
- Mbeya
- Morogoro
- Mtwara
- Mwanza
- Njombe
- Pemba North
- Pemba South
- Pwani
- Rukwa
- Ruvuma
- Shinyanga
- Simiyu
- Singida
- Tabora
- Tanga
- Zanzibar North
- Zanzibar South and Central
- Zanzibar West
Other types of beer insights available
- Top beer products in Tanzania overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of beer brands in Tanzania by demographics
- Beer brand shopper profile
- Average consumer rating per beer product / brand
Methodology
Our report draws on the SagaProduct database, which tracks the actual beer products consumers in Tanzania are purchasing and consuming.
Online panel members from Tanzania scan beer products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the beer sector in Tanzania, get in touch on contact@sagaciresearch.com or click below.
