- 18/06/2025
- Posted by: Janick Pettit
- Category: Reports
Detailed insights on the baby food market in Nigeria
Explore in-depth insights into the baby food market in Nigeria, drawn from real consumer data. This market report analyzes key consumption trends, top baby food brands, packaging preferences, and shopper behaviour within the baby food category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the Nigerian baby food landscape.
Here is the type of information included in this report:
- A total of 145 baby food products (SKUs) have been scanned by consumers in Nigeria, providing a comprehensive view of the category
- These products span 52 different baby food brands
- The most common pack size in the baby food category is 0.045 Kg, with the sachet format being the most frequently used
- In the past 6 months, 960 new unique product entries have been recorded in the baby food category
- Cerelac is currently the most scanned baby food brand in Nigeria
Report on the baby food category in Nigeria
A comprehensive report is available upon request.
Related baby food categories
- Packaged Food
- Biscuits
- Bread, flour, pasties and baking ingredients
- Edible oils
- Family cereals
- Frozen foods
- Nuts, seeds, and dried fruits
- Rice, pasta and noodles
- Salty snacks
- Sauces, dressings, and condiments
- Spreads
Baby food sub-categories
- Infant cereals
- Milk formula
- Pureed baby food
Regions in Nigeria covered in the report
- Nassarawa
- Federal Capital Territory
- Rivers
- Plateau
- Jigawa
- Lagos
- Abia
- Anambra
- Osun
- Ogun
- Kebbi
- Imo
- Kwara
- Taraba
- Borno
- Ondo
- Oyo
- Ekiti
- Benue
- Akwa Ibom
- Niger
- Gombe
- Zamfara
- Bayelsa
- Edo
- Bauchi
- Sokoto
- Kogi
- Kano
- Delta
- Adamawa
- Kaduna
- Ebonyi
- Katsina
- Enugu
- Cross River
- Yobe
Other types of baby food insights available
- Top baby food products in Nigeria overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of baby food brands in Nigeria by demographics
- Baby food brand shopper profile
- Average consumer rating per baby food product / brand
Methodology
Our report draws on the SagaProduct database, which tracks the actual baby food products consumers in Nigeria are purchasing and consuming.
Online panel members from Nigeria scan baby food products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the baby food sector in Nigeria, get in touch on contact@sagaciresearch.com or click below.
