- 29/07/2025
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the alcoholic beverages market in South Africa
Explore in-depth insights into the alcoholic beverages market in South Africa, drawn from real consumer data. This market report analyzes key consumption trends, top alcoholic beverages brands, packaging preferences, and shopper behaviour within the alcoholic beverages category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the alcoholic beverages landscape in South Africa.
Here is the type of information included in this report:
- A total of 1,227 alcoholic beverages products (SKUs) have been scanned by consumers in South Africa, providing a comprehensive view of the category
- These products span 349 different alcoholic beverages brands
- The most common pack size in the alcoholic beverages category is 0.75 l, with the Glass Bottle format being the most frequently used
- In the past 12 months, 21,206 new unique product entries have been recorded in the alcoholic beverages category
- Carling Black Label is currently the most scanned alcoholic beverages brand in South Africa
Report on the alcoholic beverages category in South Africa
A comprehensive report is available upon request.
Related alcoholic beverages categories
- Beverages
- Non-Alcoholic Beverages
- Beer
- Brandy and Cognac
- Gin
- Liqueurs
- Ready to Drink Beverages
- Rum
- Spirits
- Tequila and Mezcal
- Vodka
- Whisky
- Wine & Champagne
Regions in South Africa covered in the report
- Eastern Cape
- Free State
- Gauteng
- KwaZulu-Natal
- Limpopo
- Mpumalanga
- North West
- Northern Cape
- Western Cape
Other types of alcoholic beverages insights available
- Top alcoholic beverages products in South Africa overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of alcoholic beverages brands in South Africa by demographics
- Alcoholic Beverages brand shopper profile
- Average consumer rating per alcoholic beverages product / brand
Methodology
Our report draws on the SagaProduct database, which tracks the actual alcoholic beverages products consumers in South Africa are purchasing and consuming.
Online panel members from South Africa scan alcoholic beverages products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the alcoholic beverages sector in South Africa, get in touch on contact@sagaciresearch.com or click below.
