- 18/07/2025
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the consumer appliances & electronics market in Morocco
Explore in-depth insights into the consumer appliances & electronics market in Morocco, drawn from real consumer data. This market report analyzes key consumption trends, top consumer appliances & electronics brands, packaging preferences, and shopper behaviour within the consumer appliances & electronics category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the consumer appliances & electronics landscape in Morocco.
Here is the type of information included in this report:
- A total of 341 consumer appliances & electronics products (SKUs) have been scanned by consumers in Morocco, providing a comprehensive view of the category
- These products span 136 different consumer appliances & electronics brands
- The most common pack size in the consumer appliances & electronics category is 1 kg, with the Paper box format being the most frequently used
- In the past 12 months, 2,060 new unique product entries have been recorded in the consumer appliances & electronics category
- Redmi is currently the most scanned consumer appliances & electronics brand in Morocco
Report on the consumer appliances & electronics category in Morocco
A comprehensive report is available upon request.

Related consumer appliances & electronics categories
Regions in Morocco covered in the report
- Boujdour
- Chaouia – Ouardigha
- Doukkala – Abda
- Es Semara
- Fès – Boulemane
- Gharb – Chrarda – Béni Hssen
- Grand Casablanca
- Guelmim – Es-Semara
- Laayoune
- Laâyoune – Boujdour – Sakia El Hamra
- Marrakech – Tensift – Al Haouz
- Meknès – Tafilalet
- Oriental
- Oued el Dahab
- Rabat – Salé – Zemmour – Zaer
- Souss – Massa – Draâ
- Tadla – Azilal
- Tanger – Tétouan
- Taza – Al Hoceima – Taounate
Other types of consumer appliances & electronics insights available
- Top consumer appliances & electronics products in Morocco overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of consumer appliances & electronics brands in Morocco by demographics
- Consumer appliances & Electronics brand shopper profile
- Average consumer rating per consumer appliances & electronics product / brand
Methodology
Our report draws on the SagaProduct database, which tracks the actual consumer appliances & electronics products consumers in Morocco are purchasing and consuming.
Online panel members from Morocco scan consumer appliances & electronics products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the consumer appliances & electronics sector in Morocco, get in touch on contact@sagaciresearch.com or click below.