- 29/07/2025
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the toothbrushes market in Nigeria
Explore in-depth insights into the toothbrushes market in Nigeria, drawn from real consumer data. This market report analyzes key consumption trends, top toothbrushes brands, packaging preferences, and shopper behaviour within the toothbrushes category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the toothbrushes landscape in Nigeria.
Here is the type of information included in this report:
- A total of 113 toothbrushes products (SKUs) have been scanned by consumers in Nigeria, providing a comprehensive view of the category
- These products span 29 different toothbrushes brands
- The most common pack size in the toothbrushes category is 2 units, with the Sachet format being the most frequently used
- In the past 12 months, 2,015 new unique product entries have been recorded in the toothbrushes category
- Oral-B is currently the most scanned toothbrushes brand in Nigeria
Report on the toothbrushes category in Nigeria
A comprehensive report is available upon request.
Related toothbrushes categories
- Oral Care
- Dental Floss
- Mouthwashes
- Toothpaste
Regions in Nigeria covered in the report
- Abia
- Adamawa
- Akwa Ibom
- Anambra
- Bauchi
- Bayelsa
- Benue
- Borno
- Cross River
- Delta
- Ebonyi
- Edo
- Ekiti
- Enugu
- Federal Capital Territory
- Gombe
- Imo
- Jigawa
- Kaduna
- Kano
- Katsina
- Kebbi
- Kogi
- Kwara
- Lagos
- Nassarawa
- Niger
- Ogun
- Ondo
- Osun
- Oyo
- Plateau
- Rivers
- Sokoto
- Taraba
- Yobe
- Zamfara
Other types of toothbrushes insights available
- Top toothbrushes products in Nigeria overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of toothbrushes brands in Nigeria by demographics
- Toothbrushes brand shopper profile
- Average consumer rating per toothbrushes product / brand
Methodology
Our report draws on the SagaProduct database, which tracks the actual toothbrushes products consumers in Nigeria are purchasing and consuming.
Online panel members from Nigeria scan toothbrushes products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the toothbrushes sector in Nigeria, get in touch on contact@sagaciresearch.com or click below.
