- 29/07/2025
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the tissue market in South Africa
Explore in-depth insights into the tissue market in South Africa, drawn from real consumer data. This market report analyzes key consumption trends, top tissue brands, packaging preferences, and shopper behaviour within the tissue category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the tissue landscape in South Africa.
Here is the type of information included in this report:
- A total of 179 tissue products (SKUs) have been scanned by consumers in South Africa, providing a comprehensive view of the category
- These products span 44 different tissue brands
- The most common pack size in the tissue category is 1 units, with the Plastic Wrap format being the most frequently used
- In the past 12 months, 2,047 new unique product entries have been recorded in the tissue category
- Twinsaver is currently the most scanned tissue brand in South Africa
Report on the tissue category in South Africa
A comprehensive report is available upon request.
Related tissue categories
- Tissue and Hygiene
- Hygiene
Regions in South Africa covered in the report
- Eastern Cape
- Free State
- Gauteng
- KwaZulu-Natal
- Limpopo
- Mpumalanga
- North West
- Northern Cape
- Western Cape
Other types of tissue insights available
- Top tissue products in South Africa overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of tissue brands in South Africa by demographics
- Tissue brand shopper profile
- Average consumer rating per tissue product / brand
Methodology
Our report draws on the SagaProduct database, which tracks the actual tissue products consumers in South Africa are purchasing and consuming.
Online panel members from South Africa scan tissue products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the tissue sector in South Africa, get in touch on contact@sagaciresearch.com or click below.
