- 29/07/2025
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the sanitary protection market in South Africa
Explore in-depth insights into the sanitary protection market in South Africa, drawn from real consumer data. This market report analyzes key consumption trends, top sanitary protection brands, packaging preferences, and shopper behaviour within the sanitary protection category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the sanitary protection landscape in South Africa.
Here is the type of information included in this report:
- A total of 309 sanitary protection products (SKUs) have been scanned by consumers in South Africa, providing a comprehensive view of the category
- These products span 72 different sanitary protection brands
- The most common pack size in the sanitary protection category is 10 units, with the Bag format being the most frequently used
- In the past 12 months, 5,063 new unique product entries have been recorded in the sanitary protection category
- Lil-Lets is currently the most scanned sanitary protection brand in South Africa
Report on the sanitary protection category in South Africa
A comprehensive report is available upon request.
Related sanitary protection categories
- Hygiene
- Cotton Buds
- Wipes
Regions in South Africa covered in the report
- Eastern Cape
- Free State
- Gauteng
- KwaZulu-Natal
- Limpopo
- Mpumalanga
- North West
- Northern Cape
- Western Cape
Other types of sanitary protection insights available
- Top sanitary protection products in South Africa overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of sanitary protection brands in South Africa by demographics
- Sanitary Protection brand shopper profile
- Average consumer rating per sanitary protection product / brand
Methodology
Our report draws on the SagaProduct database, which tracks the actual sanitary protection products consumers in South Africa are purchasing and consuming.
Online panel members from South Africa scan sanitary protection products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the sanitary protection sector in South Africa, get in touch on contact@sagaciresearch.com or click below.
