- 29/07/2025
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the personal care market in Nigeria
Explore in-depth insights into the personal care market in Nigeria, drawn from real consumer data. This market report analyzes key consumption trends, top personal care brands, packaging preferences, and shopper behaviour within the personal care category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the personal care landscape in Nigeria.
Here is the type of information included in this report:
- A total of 1,775 personal care products (SKUs) have been scanned by consumers in Nigeria, providing a comprehensive view of the category
- These products span 551 different personal care brands
- The most common pack size in the personal care category is 0.05 l, with the Paper box format being the most frequently used
- In the past 12 months, 36,233 new unique product entries have been recorded in the personal care category
- Nivea Men is currently the most scanned personal care brand in Nigeria
Report on the personal care category in Nigeria
A comprehensive report is available upon request.
Related personal care categories
- Beauty and Personal Care
- Cosmetics and Beauty
- Hair Care
- Oral Care
- Skin Care
- Tissue and Hygiene
- Bar Soap
- Bath and Shower
- Deodorants
- Depilatories
- Liquid Soap
- Men’s Shaving
Regions in Nigeria covered in the report
- Abia
- Adamawa
- Akwa Ibom
- Anambra
- Bauchi
- Bayelsa
- Benue
- Borno
- Cross River
- Delta
- Ebonyi
- Edo
- Ekiti
- Enugu
- Federal Capital Territory
- Gombe
- Imo
- Jigawa
- Kaduna
- Kano
- Katsina
- Kebbi
- Kogi
- Kwara
- Lagos
- Nassarawa
- Niger
- Ogun
- Ondo
- Osun
- Oyo
- Plateau
- Rivers
- Sokoto
- Taraba
- Yobe
- Zamfara
Other types of personal care insights available
- Top personal care products in Nigeria overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of personal care brands in Nigeria by demographics
- Personal care brand shopper profile
- Average consumer rating per personal care product / brand
Methodology
Our report draws on the SagaProduct database, which tracks the actual personal care products consumers in Nigeria are purchasing and consuming.
Online panel members from Nigeria scan personal care products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the personal care sector in Nigeria, get in touch on contact@sagaciresearch.com or click below.
