- 29/07/2025
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the mouthwashes market in South Africa
Explore in-depth insights into the mouthwashes market in South Africa, drawn from real consumer data. This market report analyzes key consumption trends, top mouthwashes brands, packaging preferences, and shopper behaviour within the mouthwashes category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the mouthwashes landscape in South Africa.
Here is the type of information included in this report:
- A total of 94 mouthwashes products (SKUs) have been scanned by consumers in South Africa, providing a comprehensive view of the category
- These products span 33 different mouthwashes brands
- The most common pack size in the mouthwashes category is 0.5 l, with the Plastic Bottle format being the most frequently used
- In the past 12 months, 1,212 new unique product entries have been recorded in the mouthwashes category
- Listerine is currently the most scanned mouthwashes brand in South Africa
Report on the mouthwashes category in South Africa
A comprehensive report is available upon request.
Related mouthwashes categories
- Oral Care
- Dental Floss
- Toothbrushes
- Toothpaste
Regions in South Africa covered in the report
- Eastern Cape
- Free State
- Gauteng
- KwaZulu-Natal
- Limpopo
- Mpumalanga
- North West
- Northern Cape
- Western Cape
Other types of mouthwashes insights available
- Top mouthwashes products in South Africa overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of mouthwashes brands in South Africa by demographics
- Mouthwashes brand shopper profile
- Average consumer rating per mouthwashes product / brand
Methodology
Our report draws on the SagaProduct database, which tracks the actual mouthwashes products consumers in South Africa are purchasing and consuming.
Online panel members from South Africa scan mouthwashes products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the mouthwashes sector in South Africa, get in touch on contact@sagaciresearch.com or click below.
