- 29/07/2025
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the liquid soap market in South Africa
Explore in-depth insights into the liquid soap market in South Africa, drawn from real consumer data. This market report analyzes key consumption trends, top liquid soap brands, packaging preferences, and shopper behaviour within the liquid soap category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the liquid soap landscape in South Africa.
Here is the type of information included in this report:
- A total of 203 liquid soap products (SKUs) have been scanned by consumers in South Africa, providing a comprehensive view of the category
- These products span 58 different liquid soap brands
- The most common pack size in the liquid soap category is 2 l, with the Plastic Bottle format being the most frequently used
- In the past 12 months, 2,023 new unique product entries have been recorded in the liquid soap category
- Satiskin is currently the most scanned liquid soap brand in South Africa
Report on the liquid soap category in South Africa
A comprehensive report is available upon request.
Related liquid soap categories
- Bath and Shower
- Bar Soap
Regions in South Africa covered in the report
- Eastern Cape
- Free State
- Gauteng
- KwaZulu-Natal
- Limpopo
- Mpumalanga
- North West
- Northern Cape
- Western Cape
Other types of liquid soap insights available
- Top liquid soap products in South Africa overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of liquid soap brands in South Africa by demographics
- Liquid Soap brand shopper profile
- Average consumer rating per liquid soap product / brand
Methodology
Our report draws on the SagaProduct database, which tracks the actual liquid soap products consumers in South Africa are purchasing and consuming.
Online panel members from South Africa scan liquid soap products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the liquid soap sector in South Africa, get in touch on contact@sagaciresearch.com or click below.
