- 18/07/2025
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the liquid soap market in Nigeria
Explore in-depth insights into the liquid soap market in Nigeria, drawn from real consumer data. This market report analyzes key consumption trends, top liquid soap brands, packaging preferences, and shopper behaviour within the liquid soap category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the liquid soap landscape in Nigeria.
Here is the type of information included in this report:
- A total of 94 liquid soap products (SKUs) have been scanned by consumers in Nigeria, providing a comprehensive view of the category
- These products span 62 different liquid soap brands
- The most common pack size in the liquid soap category is 0.5 l, with the Plastic Bottle format being the most frequently used
- In the past 12 months, 708 new unique product entries have been recorded in the liquid soap category
- So-Fine is currently the most scanned liquid soap brand in Nigeria
Report on the liquid soap category in Nigeria
A comprehensive report is available upon request.
Related liquid soap categories
- Bath and Shower
- Bar Soap
- Body Wash/Shower Gel
Regions in Nigeria covered in the report
- Abia
- Adamawa
- Akwa Ibom
- Anambra
- Bauchi
- Bayelsa
- Benue
- Borno
- Cross River
- Delta
- Ebonyi
- Edo
- Ekiti
- Enugu
- Federal Capital Territory
- Gombe
- Imo
- Jigawa
- Kaduna
- Kano
- Katsina
- Kebbi
- Kogi
- Kwara
- Lagos
- Nassarawa
- Niger
- Ogun
- Ondo
- Osun
- Oyo
- Plateau
- Rivers
- Sokoto
- Taraba
- Yobe
- Zamfara
Other types of liquid soap insights available
- Top liquid soap products in Nigeria overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of liquid soap brands in Nigeria by demographics
- Liquid Soap brand shopper profile
- Average consumer rating per liquid soap product / brand
Methodology
Our report draws on the SagaProduct database, which tracks the actual liquid soap products consumers in Nigeria are purchasing and consuming.
Online panel members from Nigeria scan liquid soap products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the liquid soap sector in Nigeria, get in touch on contact@sagaciresearch.com or click below.
