- 29/07/2025
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the hygiene market in Zimbabwe
Explore in-depth insights into the hygiene market in Zimbabwe, drawn from real consumer data. This market report analyzes key consumption trends, top hygiene brands, packaging preferences, and shopper behaviour within the hygiene category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the hygiene landscape in Zimbabwe.
Here is the type of information included in this report:
- A total of 332 hygiene products (SKUs) have been scanned by consumers in Zimbabwe, providing a comprehensive view of the category
- These products span 136 different hygiene brands
- The most common pack size in the hygiene category is 8 units, with the Bag format being the most frequently used
- In the past 12 months, 6,342 new unique product entries have been recorded in the hygiene category
- Softcare is currently the most scanned hygiene brand in Zimbabwe
Report on the hygiene category in Zimbabwe
A comprehensive report is available upon request.
Related hygiene categories
- Tissue and Hygiene
- Tissue
- Cotton Buds
- Sanitary Protection
- Wipes
Regions in Zimbabwe covered in the report
- Bulawayo
- Harare
- Manicaland
- Mashonaland Central
- Mashonaland East
- Mashonaland West
- Masvingo
- Matabeleland North
- Matabeleland South
- Midlands
Other types of hygiene insights available
- Top hygiene products in Zimbabwe overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of hygiene brands in Zimbabwe by demographics
- Hygiene brand shopper profile
- Average consumer rating per hygiene product / brand
Methodology
Our report draws on the SagaProduct database, which tracks the actual hygiene products consumers in Zimbabwe are purchasing and consuming.
Online panel members from Zimbabwe scan hygiene products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the hygiene sector in Zimbabwe, get in touch on contact@sagaciresearch.com or click below.
