- 29/07/2025
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the hygiene market in South Africa
Explore in-depth insights into the hygiene market in South Africa, drawn from real consumer data. This market report analyzes key consumption trends, top hygiene brands, packaging preferences, and shopper behaviour within the hygiene category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the hygiene landscape in South Africa.
Here is the type of information included in this report:
- A total of 509 hygiene products (SKUs) have been scanned by consumers in South Africa, providing a comprehensive view of the category
- These products span 133 different hygiene brands
- The most common pack size in the hygiene category is 10 units, with the Bag format being the most frequently used
- In the past 12 months, 8,144 new unique product entries have been recorded in the hygiene category
- Lil-Lets is currently the most scanned hygiene brand in South Africa
Report on the hygiene category in South Africa
A comprehensive report is available upon request.
Related hygiene categories
- Tissue and Hygiene
- Tissue
- Cotton Buds
- Sanitary Protection
- Wipes
Regions in South Africa covered in the report
- Eastern Cape
- Free State
- Gauteng
- KwaZulu-Natal
- Limpopo
- Mpumalanga
- North West
- Northern Cape
- Western Cape
Other types of hygiene insights available
- Top hygiene products in South Africa overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of hygiene brands in South Africa by demographics
- Hygiene brand shopper profile
- Average consumer rating per hygiene product / brand
Methodology
Our report draws on the SagaProduct database, which tracks the actual hygiene products consumers in South Africa are purchasing and consuming.
Online panel members from South Africa scan hygiene products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the hygiene sector in South Africa, get in touch on contact@sagaciresearch.com or click below.
