- 29/07/2025
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the hygiene market in Senegal
Explore in-depth insights into the hygiene market in Senegal, drawn from real consumer data. This market report analyzes key consumption trends, top hygiene brands, packaging preferences, and shopper behaviour within the hygiene category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the hygiene landscape in Senegal.
Here is the type of information included in this report:
- A total of 106 hygiene products (SKUs) have been scanned by consumers in Senegal, providing a comprehensive view of the category
- These products span 57 different hygiene brands
- The most common pack size in the hygiene category is 12 units, with the Sachet format being the most frequently used
- In the past 12 months, 1,208 new unique product entries have been recorded in the hygiene category
- Softcare is currently the most scanned hygiene brand in Senegal
Report on the hygiene category in Senegal
A comprehensive report is available upon request.
Related hygiene categories
- Tissue and Hygiene
- Tissue
- Cotton Buds
- Sanitary Protection
- Wipes
Regions in Senegal covered in the report
- Dakar
- Diourbel
- Fatick
- Kaffrine
- Kaolack
- Kolda
- Kédougou
- Louga
- Matam
- Saint-Louis
- Sédhiou
- Tambacounda
- Thiès
- Ziguinchor
Other types of hygiene insights available
- Top hygiene products in Senegal overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of hygiene brands in Senegal by demographics
- Hygiene brand shopper profile
- Average consumer rating per hygiene product / brand
Methodology
Our report draws on the SagaProduct database, which tracks the actual hygiene products consumers in Senegal are purchasing and consuming.
Online panel members from Senegal scan hygiene products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the hygiene sector in Senegal, get in touch on contact@sagaciresearch.com or click below.
