- 29/07/2025
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the hygiene market in Rwanda
Explore in-depth insights into the hygiene market in Rwanda, drawn from real consumer data. This market report analyzes key consumption trends, top hygiene brands, packaging preferences, and shopper behaviour within the hygiene category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the hygiene landscape in Rwanda.
Here is the type of information included in this report:
- A total of 63 hygiene products (SKUs) have been scanned by consumers in Rwanda, providing a comprehensive view of the category
- These products span 44 different hygiene brands
- The most common pack size in the hygiene category is 1e-05 kg, with the Bag format being the most frequently used
- In the past 12 months, 803 new unique product entries have been recorded in the hygiene category
- Supa is currently the most scanned hygiene brand in Rwanda
Report on the hygiene category in Rwanda
A comprehensive report is available upon request.
Related hygiene categories
- Tissue and Hygiene
- Tissue
- Cotton Buds
- Sanitary Protection
- Wipes
Regions in Rwanda covered in the report
- Amajyaruguru
- Amajyepfo
- Iburasirazuba
- Iburengerazuba
- Umujyi wa Kigali
Other types of hygiene insights available
- Top hygiene products in Rwanda overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of hygiene brands in Rwanda by demographics
- Hygiene brand shopper profile
- Average consumer rating per hygiene product / brand
Methodology
Our report draws on the SagaProduct database, which tracks the actual hygiene products consumers in Rwanda are purchasing and consuming.
Online panel members from Rwanda scan hygiene products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the hygiene sector in Rwanda, get in touch on contact@sagaciresearch.com or click below.
