- 29/01/2026
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the hygiene market in Madagascar
Explore in-depth insights into the hygiene market in Madagascar, drawn from real consumer data. This market report analyzes key consumption trends, top hygiene brands, packaging preferences, and shopper behaviour within the hygiene category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the hygiene landscape in Madagascar.
Here is the type of information included in this report:
- A total of 52 hygiene products (SKUs) have been scanned by consumers in Madagascar, providing a comprehensive view of the category
- These products span 29 different hygiene brands
- The most common pack size in the hygiene category is 1 units, with the Plastic Bottle format being the most frequently used
- In the past 12 months, 831 new unique product entries have been recorded in the hygiene category
- Iti is currently the most scanned hygiene brand in Madagascar
Report on the hygiene category in Madagascar
Order your report today to access a comprehensive picture of this category and identify growth opportunities.
Related hygiene categories
- Tissue and Hygiene
- Tissue
- Cotton Buds
- Sanitary Protection
- Wipes
Regions in Madagascar covered in the report
- Antananarivo
- Antsiranana
- Fianarantsoa
- Mahajanga
- Toamasina
- Toliary
Other types of hygiene insights available
- Top hygiene products in Madagascar overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of hygiene brands in Madagascar by demographics
- Hygiene brand shopper profile
- Average consumer rating per hygiene product / brand
Methodology
Our report draws on the SagaProduct database, which tracks the actual hygiene products consumers in Madagascar are purchasing and consuming.
Online panel members from Madagascar scan hygiene products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the hygiene sector in Madagascar, get in touch on contact@sagaciresearch.com or click below.
