- 29/07/2025
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the bath and shower market in South Africa
Explore in-depth insights into the bath and shower market in South Africa, drawn from real consumer data. This market report analyzes key consumption trends, top bath and shower brands, packaging preferences, and shopper behaviour within the bath and shower category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the bath and shower landscape in South Africa.
Here is the type of information included in this report:
- A total of 645 bath and shower products (SKUs) have been scanned by consumers in South Africa, providing a comprehensive view of the category
- These products span 127 different bath and shower brands
- The most common pack size in the bath and shower category is 0.175 kg, with the Sachet format being the most frequently used
- In the past 12 months, 11,806 new unique product entries have been recorded in the bath and shower category
- Sunlight is currently the most scanned bath and shower brand in South Africa
Report on the bath and shower category in South Africa
A comprehensive report is available upon request.
Related bath and shower categories
- Personal care
- Deodorants
- Depilatories
- Men’s Shaving
- Bar Soap
- Liquid Soap
Regions in South Africa covered in the report
- Eastern Cape
- Free State
- Gauteng
- KwaZulu-Natal
- Limpopo
- Mpumalanga
- North West
- Northern Cape
- Western Cape
Other types of bath and shower insights available
- Top bath and shower products in South Africa overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of bath and shower brands in South Africa by demographics
- Bath and Shower brand shopper profile
- Average consumer rating per bath and shower product / brand
Methodology
Our report draws on the SagaProduct database, which tracks the actual bath and shower products consumers in South Africa are purchasing and consuming.
Online panel members from South Africa scan bath and shower products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the bath and shower sector in South Africa, get in touch on contact@sagaciresearch.com or click below.
