- 29/07/2025
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the bath and shower market in Nigeria
Explore in-depth insights into the bath and shower market in Nigeria, drawn from real consumer data. This market report analyzes key consumption trends, top bath and shower brands, packaging preferences, and shopper behaviour within the bath and shower category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the bath and shower landscape in Nigeria.
Here is the type of information included in this report:
- A total of 596 bath and shower products (SKUs) have been scanned by consumers in Nigeria, providing a comprehensive view of the category
- These products span 232 different bath and shower brands
- The most common pack size in the bath and shower category is 0.15 kg, with the Paper box format being the most frequently used
- In the past 12 months, 14,322 new unique product entries have been recorded in the bath and shower category
- Eva is currently the most scanned bath and shower brand in Nigeria
Report on the bath and shower category in Nigeria
A comprehensive report is available upon request.
Related bath and shower categories
- Personal care
- Deodorants
- Depilatories
- Men’s Shaving
- Bar Soap
- Liquid Soap
Regions in Nigeria covered in the report
- Abia
- Adamawa
- Akwa Ibom
- Anambra
- Bauchi
- Bayelsa
- Benue
- Borno
- Cross River
- Delta
- Ebonyi
- Edo
- Ekiti
- Enugu
- Federal Capital Territory
- Gombe
- Imo
- Jigawa
- Kaduna
- Kano
- Katsina
- Kebbi
- Kogi
- Kwara
- Lagos
- Nassarawa
- Niger
- Ogun
- Ondo
- Osun
- Oyo
- Plateau
- Rivers
- Sokoto
- Taraba
- Yobe
- Zamfara
Other types of bath and shower insights available
- Top bath and shower products in Nigeria overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of bath and shower brands in Nigeria by demographics
- Bath and Shower brand shopper profile
- Average consumer rating per bath and shower product / brand
Methodology
Our report draws on the SagaProduct database, which tracks the actual bath and shower products consumers in Nigeria are purchasing and consuming.
Online panel members from Nigeria scan bath and shower products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the bath and shower sector in Nigeria, get in touch on contact@sagaciresearch.com or click below.
