- 29/07/2025
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the bar soap market in Nigeria
Explore in-depth insights into the bar soap market in Nigeria, drawn from real consumer data. This market report analyzes key consumption trends, top bar soap brands, packaging preferences, and shopper behaviour within the bar soap category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the bar soap landscape in Nigeria.
Here is the type of information included in this report:
- A total of 457 bar soap products (SKUs) have been scanned by consumers in Nigeria, providing a comprehensive view of the category
- These products span 168 different bar soap brands
- The most common pack size in the bar soap category is 0.15 kg, with the Paper box format being the most frequently used
- In the past 12 months, 13,329 new unique product entries have been recorded in the bar soap category
- Eva is currently the most scanned bar soap brand in Nigeria
Report on the bar soap category in Nigeria
A comprehensive report is available upon request.
Related bar soap categories
- Bath and Shower
- Liquid Soap
Regions in Nigeria covered in the report
- Abia
- Adamawa
- Akwa Ibom
- Anambra
- Bauchi
- Bayelsa
- Benue
- Borno
- Cross River
- Delta
- Ebonyi
- Edo
- Ekiti
- Enugu
- Federal Capital Territory
- Gombe
- Imo
- Jigawa
- Kaduna
- Kano
- Katsina
- Kebbi
- Kogi
- Kwara
- Lagos
- Nassarawa
- Niger
- Ogun
- Ondo
- Osun
- Oyo
- Plateau
- Rivers
- Sokoto
- Taraba
- Yobe
- Zamfara
Other types of bar soap insights available
- Top bar soap products in Nigeria overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of bar soap brands in Nigeria by demographics
- Bar Soap brand shopper profile
- Average consumer rating per bar soap product / brand
Methodology
Our report draws on the SagaProduct database, which tracks the actual bar soap products consumers in Nigeria are purchasing and consuming.
Online panel members from Nigeria scan bar soap products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the bar soap sector in Nigeria, get in touch on contact@sagaciresearch.com or click below.
