- 20/09/2023
- Posted by: Janick Pettit
- Category: In the News
In the News | 19 September 2023
(BUSINESS INSIDER AFRICA)
- Cognac and brandy have gained a massive following in Africa, becoming symbols of luxury and refreshment.
- Sagaci Research revealed that only 4% of the African population currently indulges in brandy and cognac spirits.
- Yet, Africa is home to one of the most promising emerging markets globally.
For generations, cognac and brandy, two exquisite spirits, have gained a massive following in Africa, becoming symbols of luxury and refreshment.
From brewing through traditional craftsmanship to modern innovations, these brands offer an array of flavours and experiences that define the spirits industry on the continent.
But as Africa’s palate for these exquisite spirits continues to evolve, people find themselves gravitating towards particular brands that have garnered both acclaim and a loyal following.
Sagaci Research recently unveiled its September 2023 report, focusing on the African cognac and brandy market.
According to the report, despite being a continent renowned for its diverse beverage preferences, only 4% of the African population currently indulges in brandy and cognac spirits.
This places them in the lower echelons of consumption compared to the likes of gin (11%), vodka (13%), and whisky (16%).
Yet, the allure of brandy and cognac in Africa is on an upward trajectory, and Africa is home to one of the most promising emerging markets globally.
Top 10 Cognac and Brandy brands in Africa
Here are top 10 Cognac and Brandy brands in Africa.
- Hennessy
- Napoleon Brandy
- Remy Martin
- Viceroy
- 501
- Martell
- Courvoisier
- Kliporift
- KWV
- Richot
Read the original article on Business Insider Africa
Check Sagaci Research’s blog article on the topic or download the full report here.