- 29/07/2025
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the tobacco market in Ghana
Explore in-depth insights into the tobacco market in Ghana, drawn from real consumer data. This market report analyzes key consumption trends, top tobacco brands, packaging preferences, and shopper behaviour within the tobacco category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the tobacco landscape in Ghana.
Here is the type of information included in this report:
- A total of 65 tobacco products (SKUs) have been scanned by consumers in Ghana, providing a comprehensive view of the category
- These products span 48 different tobacco brands
- The most common pack size in the tobacco category is 2e-05 kg, with the Paper box format being the most frequently used
- In the past 12 months, 899 new unique product entries have been recorded in the tobacco category
- Rothmans is currently the most scanned tobacco brand in Ghana
Report on the tobacco category in Ghana
A comprehensive report is available upon request.
Related tobacco categories
-
- Cigarettes
- Other Tobacco
Regions in Ghana covered in the report
- Ashanti
- Brong Ahafo
- Central
- Eastern
- Greater Accra
- Northern
- Upper East
- Upper West
- Volta
- Western
Other types of tobacco insights available
- Top tobacco products in Ghana overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of tobacco brands in Ghana by demographics
- Tobacco brand shopper profile
- Average consumer rating per tobacco product / brand
Methodology
Our report draws on the SagaProduct database, which tracks the actual tobacco products consumers in Ghana are purchasing and consuming.
Online panel members from Ghana scan tobacco products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the tobacco sector in Ghana, get in touch on contact@sagaciresearch.com or click below.
