Stationery market in South Africa

Detailed insights on the stationery market in South Africa

Explore in-depth insights into the stationery market in South Africa, drawn from real consumer data. This market report analyzes key consumption trends, top stationery brands, packaging preferences, and shopper behaviour within the stationery category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the stationery landscape in South Africa.

Here is the type of information included in this report:

  • A total of 684 stationery products (SKUs) have been scanned by consumers in South Africa, providing a comprehensive view of the category
  • These products span 157 different stationery brands
  • The most common pack size in the stationery category is 0.004 kg, with the Paper box format being the most frequently used
  • In the past 12 months, 6,440 new unique product entries have been recorded in the stationery category
  • Scholar is currently the most scanned stationery brand in South Africa

Report on the stationery category in South Africa

A comprehensive report is available upon request.

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Related stationery categories

  • Markers and Highlighters
  • Notebooks
  • Pencils
  • Pens

Regions in South Africa covered in the report

  • Eastern Cape
  • Free State
  • Gauteng
  • KwaZulu-Natal
  • Limpopo
  • Mpumalanga
  • North West
  • Northern Cape
  • Western Cape

Other types of stationery insights available

  • Top stationery products in South Africa overview (brand, format, size in units, price, etc)
  • Share of products by demographics (gender, age, SEC, regions) evolution
  • Share of stationery brands in South Africa by demographics
  • Stationery brand shopper profile
  • Average consumer rating per stationery product / brand

Methodology

Our report draws on the SagaProduct database, which tracks the actual stationery products consumers in South Africa are purchasing and consuming.

Online panel members from South Africa scan stationery products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.

To obtain detailed insights on the stationery sector in South Africa, get in touch on contact@sagaciresearch.com or click below.