- 29/07/2025
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the pens market in Nigeria
Explore in-depth insights into the pens market in Nigeria, drawn from real consumer data. This market report analyzes key consumption trends, top pens brands, packaging preferences, and shopper behaviour within the pens category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the pens landscape in Nigeria.
Here is the type of information included in this report:
- A total of 61 pens products (SKUs) have been scanned by consumers in Nigeria, providing a comprehensive view of the category
- These products span 38 different pens brands
- The most common pack size in the pens category is 50 kg, with the Other format being the most frequently used
- In the past 12 months, 1,631 new unique product entries have been recorded in the pens category
- Avanto is currently the most scanned pens brand in Nigeria
Report on the pens category in Nigeria
A comprehensive report is available upon request.
Related pens categories
- Stationery
- Coloration
- Correction
- Markers and Highlighters
- Notebooks
- Pencils
Regions in Nigeria covered in the report
- Abia
- Adamawa
- Akwa Ibom
- Anambra
- Bauchi
- Bayelsa
- Benue
- Borno
- Cross River
- Delta
- Ebonyi
- Edo
- Ekiti
- Enugu
- Federal Capital Territory
- Gombe
- Imo
- Jigawa
- Kaduna
- Kano
- Katsina
- Kebbi
- Kogi
- Kwara
- Lagos
- Nassarawa
- Niger
- Ogun
- Ondo
- Osun
- Oyo
- Plateau
- Rivers
- Sokoto
- Taraba
- Yobe
- Zamfara
Other types of pens insights available
- Top pens products in Nigeria overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of pens brands in Nigeria by demographics
- Pens brand shopper profile
- Average consumer rating per pens product / brand
Methodology
Our report draws on the SagaProduct database, which tracks the actual pens products consumers in Nigeria are purchasing and consuming.
Online panel members from Nigeria scan pens products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the pens sector in Nigeria, get in touch on contact@sagaciresearch.com or click below.
