- 29/07/2025
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the pens market in Kenya
Explore in-depth insights into the pens market in Kenya, drawn from real consumer data. This market report analyzes key consumption trends, top pens brands, packaging preferences, and shopper behaviour within the pens category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the pens landscape in Kenya.
Here is the type of information included in this report:
- A total of 115 pens products (SKUs) have been scanned by consumers in Kenya, providing a comprehensive view of the category
- These products span 54 different pens brands
- The most common pack size in the pens category is 5000 units, with the Paper box format being the most frequently used
- In the past 12 months, 1,378 new unique product entries have been recorded in the pens category
- Bic is currently the most scanned pens brand in Kenya
Report on the pens category in Kenya
A comprehensive report is available upon request.
Related pens categories
- Stationery
- Coloration
- Correction
- Markers and Highlighters
- Notebooks
- Pencils
Regions in Kenya covered in the report
- Baringo
- Bomet
- Bungoma
- Busia
- Elgeyo-Marakwet
- Embu
- Garissa
- Homa Bay
- Isiolo
- Kajiado
- Kakamega
- Kericho
- Kiambu
- Kilifi
- Kirinyaga
- Kisii
- Kisumu
- Kitui
- Kwale
- Laikipia
- Lamu
- Machakos
- Makueni
- Mandera
- Marsabit
- Meru
- Migori
- Mombasa
- Murang’a
- Nairobi
- Nakuru
- Nandi
- Narok
- Nyamira
- Nyandarua
- Nyeri
- Samburu
- Siaya
- Taita Taveta
- Tana River
- Tharaka-Nithi
- Trans Nzoia
- Turkana
- Uasin Gishu
- Vihiga
- Wajir
- West Pokot
Other types of pens insights available
- Top pens products in Kenya overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of pens brands in Kenya by demographics
- Pens brand shopper profile
- Average consumer rating per pens product / brand
Methodology
Our report draws on the SagaProduct database, which tracks the actual pens products consumers in Kenya are purchasing and consuming.
Online panel members from Kenya scan pens products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the pens sector in Kenya, get in touch on contact@sagaciresearch.com or click below.
