Recommended financial services brands in Nigeria

We are now tracking financial services brands in Nigeria and several fintechs / digital banks made it to the Top 10 in our May ranking of brands. 🏆 Zenith Bank comes out as the most recommended brand 🥇 followed by Piggyvest 🥈 and GT Bank 🥉. Other brands in our Top 10 include Carbon, Kuda, Standard Chartered, FirstBank FBN, Stanbic IBTC, UBA and Access Bank.

SagaBrand the continuous tracking tool for brands across the African continent In Nigeria, more than 500 brands are assessed on a daily basis via our online panel.
Recommendation score: Which brands would you RECOMMEND to a friend? Which brands would you tell them to AVOID? Score is calculated by subtracting the RECOMMEND percentage from the AVOID percentage for each brand.
Base: Respondents who have ever been a client of the brand
Population: adults above 18 years old
Period: May 2021
N: 800

Download the full ranking (26 brands) here

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