- 18/06/2025
- Posted by: Janick Pettit
- Category: Reports
Detailed insights on the confectionery market in Nigeria
Explore in-depth insights into the confectionery market in Nigeria, drawn from real consumer data. This market report analyzes key consumption trends, top confectionery brands, packaging preferences, and shopper behaviour within the confectionery category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the Nigerian confectionery landscape.
Here is the type of information included in this report:
- A total of 255 confectionery products (SKUs) have been scanned by consumers in Nigeria, providing a comprehensive view of the category
- These products span 73 different confectionery brands
- The most common pack size in the confectionery category is 0.350 Kg, with the plastic bottle format being the most frequently used
- In the past 6 months, 1,054 new unique product entries have been recorded in the confectionery category
- Center Fresh is currently the most scanned confectionery brand in Nigeria
Report on the confectionery category in Nigeria
A comprehensive report is available upon request.
Related confectionery categories
- Packaged Food
- Biscuits
- Bread, flour, pasties and baking ingredients
- Edible oils
- Family cereals
- Frozen foods
- Nuts, seeds, and dried fruits
- Rice, pasta and noodles
- Salty snacks
- Sauces, dressings, and condiments
- Spreads
Confectionery sub-category
- Candies and sweets (non-chocolate)
- Chewing gum
- Chocolate confectionery
Regions in Nigeria covered in the report
- Nassarawa
- Federal Capital Territory
- Rivers
- Plateau
- Jigawa
- Lagos
- Abia
- Anambra
- Osun
- Ogun
- Kebbi
- Imo
- Kwara
- Taraba
- Borno
- Ondo
- Oyo
- Ekiti
- Benue
- Akwa Ibom
- Niger
- Gombe
- Zamfara
- Bayelsa
- Edo
- Bauchi
- Sokoto
- Kogi
- Kano
- Delta
- Adamawa
- Kaduna
- Ebonyi
- Katsina
- Enugu
- Cross River
- Yobe
Other types of confectionery insights available
- Top confectionery products in Nigeria overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of confectionery brands in Nigeria by demographics
- Confectionery brand shopper profile
- Average consumer rating per confectionery product / brand
Methodology
Our report draws on the SagaProduct database, which tracks the actual confectionery products consumers in Nigeria are purchasing and consuming.
Online panel members from Nigeria scan confectionery products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the confectionery sector in Nigeria, get in touch on contact@sagaciresearch.com or click below.
