Our online panel in South Africa helps businesses understand consumers and their consumption habits.
You can assess more than 2,500 brands on a daily basis with Sagaci’s Research consumer sample.
Representative online panel in South Africa with a robust quality
Each month, consumers across Africa provide their opinions about the brands they love thanks our online panel.
The results from the surveys can provide you with an insight into the reasons why your trade may be performing as it is. It is also gives you up-to-date information about competitors. With this knowledge, you can position your brand and marketing campaigns to suit your intended market.
Precious insights with our consumer panels
Your brand could use the data from our online panel in South Africa to understand which demographic profiles are least likely to recommend their brand, and can focus upcoming marketing efforts towards these groups.
The performance of the ad campaigns and resulting changes in brand image can then be tracked to providse a qualitative measure of return on investment (ROI) of the campaign.
Benefits of our online sample in South Africa
Reach
Access customers across the country through a simple click
Accurate
Trusted and engaged members providing high-quality answers
Representative
Nationally representative sample cutting across all socio-demographics: age, gender, income, urban / rural,…
Reactive
Gather massive amounts of data in a short-time frame
Targeted
Leverage profiling data to target specific groups
Fast
Quick-turn around times and accelerated fieldwork
Online panels in South Africa: understanding consumers
We recognise the importance that our clients place on high quality data. Because we use our own African consumer panels, we have confidence in the data we share through our online research panel in South Africa. On a daily basis, over 10,000 consumers share their opinions directly with us about brands, current affairs, and much more!
We have online panels in 34 countries across Africa, including South Africa, with projects running in the majority of these.
Read more about South Africa here.
Panel Demographics in South Africa
Country population
58 million
Urban
85 %
Rural
15 %
Smartphone penetration
~ 91%
Are you trying to better understand and model the market size?
Reach out to our team now to request feasibility and costs
Our insights from online panel in South Africa
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The guide to sourcing a reliable sample provider in Africa
Finding a reliable online sample provider in Africa is essential for businesses looking for a solid consumer research panel on the continent. This guide explores key considerations for choosing a trusted data partner, going over the importance of in-depth consumer profiling, data quality, or responsive operations. In-depth profiling for accurate insights First, when assessing the
26/03/2024 -
Women’s Day in Africa: Insights on Gender Equality & Empowerment in 2024
We took the opportunity of International Women’s Day on 8th March to survey members of SagaPoll, the pan-African online community, about issues faced by young women across the continent. In a matter of a day, over 15,000 respondents of both genders from 36 countries shared their personal opinion. Here are some of the key highlights
14/03/2024 -
Consumer Trends in Nigeria in 2024: Insights from our Shopper Panel
Explore with us the consumer trends in Nigeria for 2024. A few days ago we asked members of our online panel in Nigeria to share with us, on the spot, the content of their shopping basket. Via the SagaPoll app, hundreds of consumers scanned the packaged goods they had bought, took a picture and included
08/03/2024 -
Retail audit in DRC reveals strong regional patterns in the laundry category
Results from the latest retail audit in DRC / Democratic Republic of Congo, conducted by the Sagaci Research Trade team, shed light on strong regional patterns in supply chain dynamics and sourcing strategies in the country. Indeed, the vast geography of the country, coupled with deep regional differences hindering cross-regional trade, has led to distinctive
28/02/2024