Our online panel in South Africa helps businesses understand consumers and their consumption habits.
You can assess more than 2,500 brands on a daily basis with Sagaci’s Research consumer sample.
Representative online panel in South Africa with a robust quality
Each month, consumers across Africa provide their opinions about the brands they love thanks our online panel.
The results from the surveys can provide you with an insight into the reasons why your trade may be performing as it is. It is also gives you up-to-date information about competitors. With this knowledge, you can position your brand and marketing campaigns to suit your intended market.
Precious insights with our consumer panels
Your brand could use the data from our online panel in South Africa to understand which demographic profiles are least likely to recommend their brand, and can focus upcoming marketing efforts towards these groups.
The performance of the ad campaigns and resulting changes in brand image can then be tracked to providse a qualitative measure of return on investment (ROI) of the campaign.
Benefits of our online sample in South Africa
Reach
Access customers across the country through a simple click
Accurate
Trusted and engaged members providing high-quality answers
Representative
Nationally representative sample cutting across all socio-demographics: age, gender, income, urban / rural,…
Reactive
Gather massive amounts of data in a short-time frame
Targeted
Leverage profiling data to target specific groups
Fast
Quick-turn around times and accelerated fieldwork
Online panels in South Africa: understanding consumers
We recognise the importance that our clients place on high quality data. Because we use our own African consumer panels, we have confidence in the data we share through our online research panel in South Africa. On a daily basis, over 10,000 consumers share their opinions directly with us about brands, current affairs, and much more!
We have online panels in 34 countries across Africa, including South Africa, with projects running in the majority of these.
Read more about South Africa here.
Panel Demographics in South Africa
Country population
58 million
Urban
85 %
Rural
15 %
Smartphone penetration
~ 91%
Are you trying to better understand and model the market size?
Reach out to our team now to request feasibility and costs
Our insights from online panel in South Africa
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Pet Care In Africa: Key consumer insights
This article explores pet care in Africa, drawing on recent data from SagaCube, the continuous consumption tracker across the continent. This survey captures pet ownership, attitudes, and pet care related purchasing behaviours, offering insight into how the pet food market in Africa is structured. We also explore top pet care brands based on SagaProduct, Sagaci
21/01/2026 -
Multi country Qualitative Research in Africa: a practical guide
Running multi-country qualitative research in Africa can be is complex. Differences in culture, language, and consumption habits mean that qualitative research across multiple markets in Africa requires a structured yet locally grounded approach. At Sagaci Research, we design and manage qualitative research using a structured, multi-country approach that allows decision makers to compare markets with
12/01/2026 -
Top FMCG products in South Africa: consumer goods ranking and insights
South Africa’s FMCG market is one of the most mature and competitive on the continent, combining strong local brands, global manufacturers, and well-established yet evolving consumption habits. Using data collected through SagaProduct, Sagaci Research’s product scan solution powered by our online panel in South Africa, this article ranks the top 30 FMCG products in South
08/01/2026 -
Laundry detergents in Zambia: key insights on usage and brands
Understanding laundry detergents in Zambia is essential for brands navigating a category shaped by strong habits, demographic differences and intense competition. SagaCube’s continuous consumption tracking provides granular consumer insights in Zambia on how households wash their clothes. Building on this, the SagaBrand brand health tracker uses data collected daily from our online panel in Zambia
15/12/2025