Our online panel in South Africa helps businesses understand consumers and their consumption habits.
You can assess more than 2,500 brands on a daily basis with Sagaci’s Research consumer sample.
Representative online panel in South Africa with a robust quality
Each month, consumers across Africa provide their opinions about the brands they love thanks our online panel.
The results from the surveys can provide you with an insight into the reasons why your trade may be performing as it is. It is also gives you up-to-date information about competitors. With this knowledge, you can position your brand and marketing campaigns to suit your intended market.
Precious insights with our consumer panels
Your brand could use the data from our online panel in South Africa to understand which demographic profiles are least likely to recommend their brand, and can focus upcoming marketing efforts towards these groups.
The performance of the ad campaigns and resulting changes in brand image can then be tracked to providse a qualitative measure of return on investment (ROI) of the campaign.
Benefits of our online sample in South Africa
Reach
Access customers across the country through a simple click
Accurate
Trusted and engaged members providing high-quality answers
Representative
Nationally representative sample cutting across all socio-demographics: age, gender, income, urban / rural,…
Reactive
Gather massive amounts of data in a short-time frame
Targeted
Leverage profiling data to target specific groups
Fast
Quick-turn around times and accelerated fieldwork
Online panels in South Africa: understanding consumers
We recognise the importance that our clients place on high quality data. Because we use our own African consumer panels, we have confidence in the data we share through our online research panel in South Africa. On a daily basis, over 10,000 consumers share their opinions directly with us about brands, current affairs, and much more!
We have online panels in 34 countries across Africa, including South Africa, with projects running in the majority of these.
Read more about South Africa here.
Panel Demographics in South Africa
Country population
58 million
Urban
85 %
Rural
15 %
Smartphone penetration
~ 91%
Are you trying to better understand and model the market size?
Reach out to our team now to request feasibility and costs
Our insights from online panel in South Africa
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Tracking African bank performance with SagaBrand
In Africa’s fast-evolving financial landscape, bank performance tracking is essential for understanding market trends, customer trust, and competitive positioning. With increasing competition, shifting consumer expectations, and the rise of digital banking and neobanks, financial institutions need reliable data to stay ahead. SagaBrand, Sagaci Research’s brand health tracker, provides real-time insights into bank performance across multiple
21/02/2025 -
The top 8 essentials for ensuring data quality in online panels in Africa
Why it matters Ensuring data quality in online panels in Africa is crucial for businesses and organizations to make well-informed decisions in the continent. Diverse cultures, languages, and varying levels of digital access present unique challenges, making robust data quality practices even more critical. By implementing the following essentials with our pan-African online panel SagaPoll,
27/01/2025 -
Behind the scenes of Qualitative Research in Africa with Phindiwe Kumalo of Sagaci Research
Today, we sit down with Phindiwe Kumalo from the Qualitative team at Sagaci Research to explore the nuances of conducting qualitative research in Africa. From understanding diverse consumer behaviours to overcoming cultural and logistical challenges, she shares valuable insights into what makes this work both unique and impactful. Q: Can you tell us about your
17/01/2025 -
Top banks in South Africa for customer satisfaction in 2024 by SagaBrand tracker
Today we uncover the top banks in South Africa for 2024. This is based on insights from SagaBrand, the largest pan-African brand tracking tool. The South African personal banking industry serves both tech-savvy urban consumers and underbanked rural populations. Dominated by “The Big Four”—Standard Bank, FNB, Absa, and Nedbank—the market is increasingly challenged by disruptors.
13/01/2025