Housewares and home furnishings market in Tanzania

Detailed insights on the housewares and home furnishings market in Tanzania

Explore in-depth insights into the housewares and home furnishings market in Tanzania, drawn from real consumer data. This market report analyzes key consumption trends, top housewares and home furnishings brands, packaging preferences, and shopper behaviour within the housewares and home furnishings category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the housewares and home furnishings landscape in Tanzania.

Here is the type of information included in this report:

  • A total of 129 housewares and home furnishings products (SKUs) have been scanned by consumers in Tanzania, providing a comprehensive view of the category
  • These products span 107 different housewares and home furnishings brands
  • The most common pack size in the housewares and home furnishings category is 2e-06 units, with the Paper box format being the most frequently used
  • In the past 12 months, 1,733 new unique product entries have been recorded in the housewares and home furnishings category
  • Kasuku is currently the most scanned housewares and home furnishings brand in Tanzania

Report on the housewares and home furnishings category in Tanzania

A comprehensive report is available upon request.

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Related housewares and home furnishings categories

  • Paint

Regions in Tanzania covered in the report

  • Arusha
  • Dar es Salaam
  • Dodoma
  • Geita
  • Iringa
  • Kagera
  • Katavi
  • Kigoma
  • Kilimanjaro
  • Lindi
  • Manyara
  • Mara
  • Mbeya
  • Morogoro
  • Mtwara
  • Mwanza
  • Njombe
  • Pemba North
  • Pemba South
  • Pwani
  • Rukwa
  • Ruvuma
  • Shinyanga
  • Simiyu
  • Singida
  • Tabora
  • Tanga
  • Zanzibar North
  • Zanzibar South and Central
  • Zanzibar West

Other types of housewares and home furnishings insights available

  • Top housewares and home furnishings products in Tanzania overview (brand, format, size in units, price, etc)
  • Share of products by demographics (gender, age, SEC, regions) evolution
  • Share of housewares and home furnishings brands in Tanzania by demographics
  • Housewares and home furnishings brand shopper profile
  • Average consumer rating per housewares and home furnishings product / brand

Methodology

Our report draws on the SagaProduct database, which tracks the actual housewares and home furnishings products consumers in Tanzania are purchasing and consuming.

Online panel members from Tanzania scan housewares and home furnishings products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.

To obtain detailed insights on the housewares and home furnishings sector in Tanzania, get in touch on contact@sagaciresearch.com or click below.