- 29/07/2025
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the housewares and home furnishings market in South Africa
Explore in-depth insights into the housewares and home furnishings market in South Africa, drawn from real consumer data. This market report analyzes key consumption trends, top housewares and home furnishings brands, packaging preferences, and shopper behaviour within the housewares and home furnishings category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the housewares and home furnishings landscape in South Africa.
Here is the type of information included in this report:
- A total of 330 housewares and home furnishings products (SKUs) have been scanned by consumers in South Africa, providing a comprehensive view of the category
- These products span 153 different housewares and home furnishings brands
- The most common pack size in the housewares and home furnishings category is 0.001 kg, with the Paper box format being the most frequently used
- In the past 12 months, 5,546 new unique product entries have been recorded in the housewares and home furnishings category
- Lion is currently the most scanned housewares and home furnishings brand in South Africa
Report on the housewares and home furnishings category in South Africa
A comprehensive report is available upon request.
Related housewares and home furnishings categories
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- Paint
Regions in South Africa covered in the report
- Eastern Cape
- Free State
- Gauteng
- KwaZulu-Natal
- Limpopo
- Mpumalanga
- North West
- Northern Cape
- Western Cape
Other types of housewares and home furnishings insights available
- Top housewares and home furnishings products in South Africa overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of housewares and home furnishings brands in South Africa by demographics
- Housewares and home furnishings brand shopper profile
- Average consumer rating per housewares and home furnishings product / brand
Methodology
Our report draws on the SagaProduct database, which tracks the actual housewares and home furnishings products consumers in South Africa are purchasing and consuming.
Online panel members from South Africa scan housewares and home furnishings products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the housewares and home furnishings sector in South Africa, get in touch on contact@sagaciresearch.com or click below.
