Housewares and home furnishings market in Rwanda

Detailed insights on the housewares and home furnishings market in Rwanda

Explore in-depth insights into the housewares and home furnishings market in Rwanda, drawn from real consumer data. This market report analyzes key consumption trends, top housewares and home furnishings brands, packaging preferences, and shopper behaviour within the housewares and home furnishings category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the housewares and home furnishings landscape in Rwanda.

Here is the type of information included in this report:

  • A total of 64 housewares and home furnishings products (SKUs) have been scanned by consumers in Rwanda, providing a comprehensive view of the category
  • These products span 60 different housewares and home furnishings brands
  • The most common pack size in the housewares and home furnishings category is 0.04 kg, with the Paper box format being the most frequently used
  • In the past 12 months, 813 new unique product entries have been recorded in the housewares and home furnishings category
  • Cleaner is currently the most scanned housewares and home furnishings brand in Rwanda

Report on the housewares and home furnishings category in Rwanda

A comprehensive report is available upon request.

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Related housewares and home furnishings categories

  • Paint

Regions in Rwanda covered in the report

  • Amajyaruguru
  • Amajyepfo
  • Iburasirazuba
  • Iburengerazuba
  • Umujyi wa Kigali

Other types of housewares and home furnishings insights available

  • Top housewares and home furnishings products in Rwanda overview (brand, format, size in units, price, etc)
  • Share of products by demographics (gender, age, SEC, regions) evolution
  • Share of housewares and home furnishings brands in Rwanda by demographics
  • Housewares and home furnishings brand shopper profile
  • Average consumer rating per housewares and home furnishings product / brand

Methodology

Our report draws on the SagaProduct database, which tracks the actual housewares and home furnishings products consumers in Rwanda are purchasing and consuming.

Online panel members from Rwanda scan housewares and home furnishings products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.

To obtain detailed insights on the housewares and home furnishings sector in Rwanda, get in touch on contact@sagaciresearch.com or click below.