- 29/07/2025
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the laundry detergents market in Ethiopia
Explore in-depth insights into the laundry detergents market in Ethiopia, drawn from real consumer data. This market report analyzes key consumption trends, top laundry detergents brands, packaging preferences, and shopper behaviour within the laundry detergents category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the laundry detergents landscape in Ethiopia.
Here is the type of information included in this report:
- A total of 41 laundry detergents products (SKUs) have been scanned by consumers in Ethiopia, providing a comprehensive view of the category
- These products span 23 different laundry detergents brands
- The most common pack size in the laundry detergents category is 0.25 kg, with the Sachet format being the most frequently used
- In the past 12 months, 647 new unique product entries have been recorded in the laundry detergents category
- Omo is currently the most scanned laundry detergents brand in Ethiopia
Report on the laundry detergents category in Ethiopia
A comprehensive report is available upon request.
Related laundry detergents categories
- Laundry Care
- Laundry Aids
Regions in Ethiopia covered in the report
- Addis Abeba
- Afar
- Amhara
- Benshangul-Gumaz
- Dire Dawa
- Gambela Peoples
- Harari People
- Oromia
- Somali
- Southern Nations, Nationalities and Peoples
- Tigray
Other types of laundry detergents insights available
- Top laundry detergents products in Ethiopia overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of laundry detergents brands in Ethiopia by demographics
- Laundry Detergents brand shopper profile
- Average consumer rating per laundry detergents product / brand
Methodology
Our report draws on the SagaProduct database, which tracks the actual laundry detergents products consumers in Ethiopia are purchasing and consuming.
Online panel members from Ethiopia scan laundry detergents products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the laundry detergents sector in Ethiopia, get in touch on contact@sagaciresearch.com or click below.
