- 18/07/2025
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the laundry care market in South Africa
Explore in-depth insights into the laundry care market in South Africa, drawn from real consumer data. This market report analyzes key consumption trends, top laundry care brands, packaging preferences, and shopper behaviour within the laundry care category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the laundry care landscape in South Africa.
Here is the type of information included in this report:
- A total of 392 laundry care products (SKUs) have been scanned by consumers in South Africa, providing a comprehensive view of the category
- These products span 103 different laundry care brands
- The most common pack size in the laundry care category is 2 kg, with the Bag format being the most frequently used
- In the past 12 months, 10,137 new unique product entries have been recorded in the laundry care category
- Maq is currently the most scanned laundry care brand in South Africa
Report on the laundry care category in South Africa
A comprehensive report is available upon request.
Related laundry care categories
- Home Care
- Air Care
- Bleach
- Dishwashing
- Insecticides
- Surface Care and cleaners
- Toilet Care
- Laundry Aids
- Laundry Detergents
Regions in South Africa covered in the report
- Eastern Cape
- Free State
- Gauteng
- KwaZulu-Natal
- Limpopo
- Mpumalanga
- North West
- Northern Cape
- Western Cape
Other types of laundry care insights available
- Top laundry care products in South Africa overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of laundry care brands in South Africa by demographics
- Laundry Care brand shopper profile
- Average consumer rating per laundry care product / brand
Methodology
Our report draws on the SagaProduct database, which tracks the actual laundry care products consumers in South Africa are purchasing and consuming.
Online panel members from South Africa scan laundry care products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the laundry care sector in South Africa, get in touch on contact@sagaciresearch.com or click below.
