- 18/07/2025
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the laundry care market in Ghana
Explore in-depth insights into the laundry care market in Ghana, drawn from real consumer data. This market report analyzes key consumption trends, top laundry care brands, packaging preferences, and shopper behaviour within the laundry care category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the laundry care landscape in Ghana.
Here is the type of information included in this report:
- A total of 366 laundry care products (SKUs) have been scanned by consumers in Ghana, providing a comprehensive view of the category
- These products span 126 different laundry care brands
- The most common pack size in the laundry care category is 0.15 kg, with the Sachet format being the most frequently used
- In the past 12 months, 10,568 new unique product entries have been recorded in the laundry care category
- Kleesoft is currently the most scanned laundry care brand in Ghana
Report on the laundry care category in Ghana
A comprehensive report is available upon request.
Related laundry care categories
- Home Care
- Air Care
- Bleach
- Dishwashing
- Insecticides
- Surface Care and cleaners
- Toilet Care
- Laundry Aids
- Laundry Detergents
Regions in Ghana covered in the report
- Ashanti
- Brong Ahafo
- Central
- Eastern
- Greater Accra
- Northern
- Upper East
- Upper West
- Volta
- Western
Other types of laundry care insights available
- Top laundry care products in Ghana overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of laundry care brands in Ghana by demographics
- Laundry Care brand shopper profile
- Average consumer rating per laundry care product / brand
Methodology
Our report draws on the SagaProduct database, which tracks the actual laundry care products consumers in Ghana are purchasing and consuming.
Online panel members from Ghana scan laundry care products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the laundry care sector in Ghana, get in touch on contact@sagaciresearch.com or click below.
