- 29/07/2025
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the home care market in South Africa
Explore in-depth insights into the home care market in South Africa, drawn from real consumer data. This market report analyzes key consumption trends, top home care brands, packaging preferences, and shopper behaviour within the home care category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the home care landscape in South Africa.
Here is the type of information included in this report:
- A total of 2,058 home care products (SKUs) have been scanned by consumers in South Africa, providing a comprehensive view of the category
- These products span 429 different home care brands
- The most common pack size in the home care category is 0.75 l, with the Plastic Bottle format being the most frequently used
- In the past 12 months, 36,244 new unique product entries have been recorded in the home care category
- Sunlight is currently the most scanned home care brand in South Africa
Report on the home care category in South Africa
A comprehensive report is available upon request.
Related home care categories
-
- Air Care
- Bleach
- Dishwashing
- Insecticides
- Laundry Aids
- Laundry Care
- Laundry Detergents
- Multi-Purpose Cleaners
- Shoe Polish
- Surface Care and cleaners
- Toilet Care
- Window/Glass Cleaners
Regions in South Africa covered in the report
- Eastern Cape
- Free State
- Gauteng
- KwaZulu-Natal
- Limpopo
- Mpumalanga
- North West
- Northern Cape
- Western Cape
Other types of home care insights available
- Top home care products in South Africa overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of home care brands in South Africa by demographics
- Home Care brand shopper profile
- Average consumer rating per home care product / brand
Methodology
Our report draws on the SagaProduct database, which tracks the actual home care products consumers in South Africa are purchasing and consuming.
Online panel members from South Africa scan home care products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the home care sector in South Africa, get in touch on contact@sagaciresearch.com or click below.
