- 29/07/2025
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the home care market in Nigeria
Explore in-depth insights into the home care market in Nigeria, drawn from real consumer data. This market report analyzes key consumption trends, top home care brands, packaging preferences, and shopper behaviour within the home care category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the home care landscape in Nigeria.
Here is the type of information included in this report:
- A total of 1,321 home care products (SKUs) have been scanned by consumers in Nigeria, providing a comprehensive view of the category
- These products span 438 different home care brands
- The most common pack size in the home care category is 0.18 kg, with the Sachet format being the most frequently used
- In the past 12 months, 49,507 new unique product entries have been recorded in the home care category
- Viva Plus is currently the most scanned home care brand in Nigeria
Report on the home care category in Nigeria
A comprehensive report is available upon request.
Related home care categories
-
- Air Care
- Bleach
- Dishwashing
- Insecticides
- Laundry Aids
- Laundry Care
- Laundry Detergents
- Multi-Purpose Cleaners
- Shoe Polish
- Surface Care and cleaners
- Toilet Care
- Window/Glass Cleaners
Regions in Nigeria covered in the report
- Abia
- Adamawa
- Akwa Ibom
- Anambra
- Bauchi
- Bayelsa
- Benue
- Borno
- Cross River
- Delta
- Ebonyi
- Edo
- Ekiti
- Enugu
- Federal Capital Territory
- Gombe
- Imo
- Jigawa
- Kaduna
- Kano
- Katsina
- Kebbi
- Kogi
- Kwara
- Lagos
- Nassarawa
- Niger
- Ogun
- Ondo
- Osun
- Oyo
- Plateau
- Rivers
- Sokoto
- Taraba
- Yobe
- Zamfara
Other types of home care insights available
- Top home care products in Nigeria overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of home care brands in Nigeria by demographics
- Home Care brand shopper profile
- Average consumer rating per home care product / brand
Methodology
Our report draws on the SagaProduct database, which tracks the actual home care products consumers in Nigeria are purchasing and consuming.
Online panel members from Nigeria scan home care products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the home care sector in Nigeria, get in touch on contact@sagaciresearch.com or click below.
