- 18/07/2025
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the dishwashing market in South Africa
Explore in-depth insights into the dishwashing market in South Africa, drawn from real consumer data. This market report analyzes key consumption trends, top dishwashing brands, packaging preferences, and shopper behaviour within the dishwashing category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the dishwashing landscape in South Africa.
Here is the type of information included in this report:
- A total of 158 dishwashing products (SKUs) have been scanned by consumers in South Africa, providing a comprehensive view of the category
- These products span 72 different dishwashing brands
- The most common pack size in the dishwashing category is 0.75 l, with the Plastic Bottle format being the most frequently used
- In the past 12 months, 4,860 new unique product entries have been recorded in the dishwashing category
- Sunlight is currently the most scanned dishwashing brand in South Africa
Report on the dishwashing category in South Africa
A comprehensive report is available upon request.
Related dishwashing categories
- Home Care
- Air Care
- Bleach
- Insecticides
- Laundry Care
- Surface Care and cleaners
- Toilet Care
Regions in South Africa covered in the report
- Eastern Cape
- Free State
- Gauteng
- KwaZulu-Natal
- Limpopo
- Mpumalanga
- North West
- Northern Cape
- Western Cape
Other types of dishwashing insights available
- Top dishwashing products in South Africa overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of dishwashing brands in South Africa by demographics
- Dishwashing brand shopper profile
- Average consumer rating per dishwashing product / brand
Methodology
Our report draws on the SagaProduct database, which tracks the actual dishwashing products consumers in South Africa are purchasing and consuming.
Online panel members from South Africa scan dishwashing products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the dishwashing sector in South Africa, get in touch on contact@sagaciresearch.com or click below.
