- 29/07/2025
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the bleach market in Ghana
Explore in-depth insights into the bleach market in Ghana, drawn from real consumer data. This market report analyzes key consumption trends, top bleach brands, packaging preferences, and shopper behaviour within the bleach category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the bleach landscape in Ghana.
Here is the type of information included in this report:
- A total of 25 bleach products (SKUs) have been scanned by consumers in Ghana, providing a comprehensive view of the category
- These products span 22 different bleach brands
- The most common pack size in the bleach category is 1 l, with the Plastic Bottle format being the most frequently used
- In the past 12 months, 1,224 new unique product entries have been recorded in the bleach category
- Madar is currently the most scanned bleach brand in Ghana
Report on the bleach category in Ghana
A comprehensive report is available upon request.

Related bleach categories
- Home Care
- Air Care
- Dishwashing
- Insecticides
- Laundry Care
- Surface Care and cleaners
- Toilet Care
Regions in Ghana covered in the report
- Ashanti
- Brong Ahafo
- Central
- Eastern
- Greater Accra
- Northern
- Upper East
- Upper West
- Volta
- Western
Other types of bleach insights available
- Top bleach products in Ghana overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of bleach brands in Ghana by demographics
- Bleach brand shopper profile
- Average consumer rating per bleach product / brand
Methodology
Our report draws on the SagaProduct database, which tracks the actual bleach products consumers in Ghana are purchasing and consuming.
Online panel members from Ghana scan bleach products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the bleach sector in Ghana, get in touch on contact@sagaciresearch.com or click below.