- 29/07/2025
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the air care market in Kenya
Explore in-depth insights into the air care market in Kenya, drawn from real consumer data. This market report analyzes key consumption trends, top air care brands, packaging preferences, and shopper behaviour within the air care category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the air care landscape in Kenya.
Here is the type of information included in this report:
- A total of 181 air care products (SKUs) have been scanned by consumers in Kenya, providing a comprehensive view of the category
- These products span 62 different air care brands
- The most common pack size in the air care category is 0.3 l, with the Can format being the most frequently used
- In the past 12 months, 2,743 new unique product entries have been recorded in the air care category
- Tropikal is currently the most scanned air care brand in Kenya
Report on the air care category in Kenya
A comprehensive report is available upon request.
Related air care categories
- Home Care
- Bleach
- Dishwashing
- Insecticides
- Laundry Care
- Surface Care and cleaners
- Toilet Care
Regions in Kenya covered in the report
- Baringo
- Bomet
- Bungoma
- Busia
- Elgeyo-Marakwet
- Embu
- Garissa
- Homa Bay
- Isiolo
- Kajiado
- Kakamega
- Kericho
- Kiambu
- Kilifi
- Kirinyaga
- Kisii
- Kisumu
- Kitui
- Kwale
- Laikipia
- Lamu
- Machakos
- Makueni
- Mandera
- Marsabit
- Meru
- Migori
- Mombasa
- Murang’a
- Nairobi
- Nakuru
- Nandi
- Narok
- Nyamira
- Nyandarua
- Nyeri
- Samburu
- Siaya
- Taita Taveta
- Tana River
- Tharaka-Nithi
- Trans Nzoia
- Turkana
- Uasin Gishu
- Vihiga
- Wajir
- West Pokot
Other types of air care insights available
- Top air care products in Kenya overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of air care brands in Kenya by demographics
- Air Care brand shopper profile
- Average consumer rating per air care product / brand
Methodology
Our report draws on the SagaProduct database, which tracks the actual air care products consumers in Kenya are purchasing and consuming.
Online panel members from Kenya scan air care products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the air care sector in Kenya, get in touch on contact@sagaciresearch.com or click below.
