- 29/07/2025
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the yoghurt and sour milk market in Kenya
Explore in-depth insights into the yoghurt and sour milk market in Kenya, drawn from real consumer data. This market report analyzes key consumption trends, top yoghurt and sour milk brands, packaging preferences, and shopper behaviour within the yoghurt and sour milk category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the yoghurt and sour milk landscape in Kenya.
Here is the type of information included in this report:
- A total of 585 yoghurt and sour milk products (SKUs) have been scanned by consumers in Kenya, providing a comprehensive view of the category
- These products span 83 different yoghurt and sour milk brands
- The most common pack size in the yoghurt and sour milk category is 0.5 l, with the Cup/Pot format being the most frequently used
- In the past 12 months, 21,388 new unique product entries have been recorded in the yoghurt and sour milk category
- Gracies is currently the most scanned yoghurt and sour milk brand in Kenya
Report on the yoghurt and sour milk category in Kenya
A comprehensive report is available upon request.
Related yoghurt and sour milk categories
- Dairy
- Butter
- Cheese
- Condensed and Evaporated milk
- Cream
- Dairy Desserts
- Ice Cream
- Margarine
- Milk
- Powder Milk
Regions in Kenya covered in the report
- Baringo
- Bomet
- Bungoma
- Busia
- Elgeyo-Marakwet
- Embu
- Garissa
- Homa Bay
- Isiolo
- Kajiado
- Kakamega
- Kericho
- Kiambu
- Kilifi
- Kirinyaga
- Kisii
- Kisumu
- Kitui
- Kwale
- Laikipia
- Lamu
- Machakos
- Makueni
- Mandera
- Marsabit
- Meru
- Migori
- Mombasa
- Murang’a
- Nairobi
- Nakuru
- Nandi
- Narok
- Nyamira
- Nyandarua
- Nyeri
- Samburu
- Siaya
- Taita Taveta
- Tana River
- Tharaka-Nithi
- Trans Nzoia
- Turkana
- Uasin Gishu
- Vihiga
- Wajir
- West Pokot
Other types of yoghurt and sour milk insights available
- Top yoghurt and sour milk products in Kenya overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of yoghurt and sour milk brands in Kenya by demographics
- Yoghurt and Sour Milk brand shopper profile
- Average consumer rating per yoghurt and sour milk product / brand
Methodology
Our report draws on the SagaProduct database, which tracks the actual yoghurt and sour milk products consumers in Kenya are purchasing and consuming.
Online panel members from Kenya scan yoghurt and sour milk products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the yoghurt and sour milk sector in Kenya, get in touch on contact@sagaciresearch.com or click below.
