- 29/07/2025
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the wine & champagne market in Tanzania
Explore in-depth insights into the wine & champagne market in Tanzania, drawn from real consumer data. This market report analyzes key consumption trends, top wine & champagne brands, packaging preferences, and shopper behaviour within the wine & champagne category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the wine & champagne landscape in Tanzania.
Here is the type of information included in this report:
- A total of 58 wine & champagne products (SKUs) have been scanned by consumers in Tanzania, providing a comprehensive view of the category
- These products span 25 different wine & champagne brands
- The most common pack size in the wine & champagne category is 0.75 l, with the Glass Bottle format being the most frequently used
- In the past 12 months, 773 new unique product entries have been recorded in the wine & champagne category
- Altar Wine is currently the most scanned wine & champagne brand in Tanzania
Report on the wine & champagne category in Tanzania
A comprehensive report is available upon request.

Related wine & champagne categories
- Alcoholic Beverages
- Beer
- Ready to Drink Beverages
- Spirits
Regions in Tanzania covered in the report
- Arusha
- Dar es Salaam
- Dodoma
- Geita
- Iringa
- Kagera
- Katavi
- Kigoma
- Kilimanjaro
- Lindi
- Manyara
- Mara
- Mbeya
- Morogoro
- Mtwara
- Mwanza
- Njombe
- Pemba North
- Pemba South
- Pwani
- Rukwa
- Ruvuma
- Shinyanga
- Simiyu
- Singida
- Tabora
- Tanga
- Zanzibar North
- Zanzibar South and Central
- Zanzibar West
Other types of wine & champagne insights available
- Top wine & champagne products in Tanzania overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of wine & champagne brands in Tanzania by demographics
- Wine & Champagne brand shopper profile
- Average consumer rating per wine & champagne product / brand
Methodology
Our report draws on the SagaProduct database, which tracks the actual wine & champagne products consumers in Tanzania are purchasing and consuming.
Online panel members from Tanzania scan wine & champagne products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the wine & champagne sector in Tanzania, get in touch on contact@sagaciresearch.com or click below.