- 29/07/2025
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the whisky market in Kenya
Explore in-depth insights into the whisky market in Kenya, drawn from real consumer data. This market report analyzes key consumption trends, top whisky brands, packaging preferences, and shopper behaviour within the whisky category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the whisky landscape in Kenya.
Here is the type of information included in this report:
- A total of 128 whisky products (SKUs) have been scanned by consumers in Kenya, providing a comprehensive view of the category
- These products span 57 different whisky brands
- The most common pack size in the whisky category is 0.75 l, with the Glass Bottle format being the most frequently used
- In the past 12 months, 2,488 new unique product entries have been recorded in the whisky category
- Hunter’s Choice is currently the most scanned whisky brand in Kenya
Report on the whisky category in Kenya
A comprehensive report is available upon request.
Related whisky categories
- Spirits
- Brandy and Cognac
- Gin
- Liqueurs
- Rum
- Tequila and Mezcal
- Vodka
Regions in Kenya covered in the report
- Baringo
- Bomet
- Bungoma
- Busia
- Elgeyo-Marakwet
- Embu
- Garissa
- Homa Bay
- Isiolo
- Kajiado
- Kakamega
- Kericho
- Kiambu
- Kilifi
- Kirinyaga
- Kisii
- Kisumu
- Kitui
- Kwale
- Laikipia
- Lamu
- Machakos
- Makueni
- Mandera
- Marsabit
- Meru
- Migori
- Mombasa
- Murang’a
- Nairobi
- Nakuru
- Nandi
- Narok
- Nyamira
- Nyandarua
- Nyeri
- Samburu
- Siaya
- Taita Taveta
- Tana River
- Tharaka-Nithi
- Trans Nzoia
- Turkana
- Uasin Gishu
- Vihiga
- Wajir
- West Pokot
Other types of whisky insights available
- Top whisky products in Kenya overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of whisky brands in Kenya by demographics
- Whisky brand shopper profile
- Average consumer rating per whisky product / brand
Methodology
Our report draws on the SagaProduct database, which tracks the actual whisky products consumers in Kenya are purchasing and consuming.
Online panel members from Kenya scan whisky products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the whisky sector in Kenya, get in touch on contact@sagaciresearch.com or click below.
