- 29/07/2025
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the whisky market in Congo
Explore in-depth insights into the whisky market in Congo, drawn from real consumer data. This market report analyzes key consumption trends, top whisky brands, packaging preferences, and shopper behaviour within the whisky category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the whisky landscape in Congo.
Here is the type of information included in this report:
- A total of 185 whisky products (SKUs) have been scanned by consumers in Congo, providing a comprehensive view of the category
- These products span 81 different whisky brands
- The most common pack size in the whisky category is 0.75 l, with the Glass Bottle format being the most frequently used
- In the past 12 months, 1,965 new unique product entries have been recorded in the whisky category
- Grant’s is currently the most scanned whisky brand in Congo
Report on the whisky category in Congo
A comprehensive report is available upon request.
Related whisky categories
- Spirits
- Brandy and Cognac
- Gin
- Liqueurs
- Rum
- Tequila and Mezcal
- Vodka
Regions in Congo covered in the report
- Bouenza
- Brazzaville
- Cuvette
- Cuvette-Ouest
- Kouilou
- Likouala
- Lékoumou
- Niari
- Plateaux
- Pointe Noire
- Pool
- Sangha
Other types of whisky insights available
- Top whisky products in Congo overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of whisky brands in Congo by demographics
- Whisky brand shopper profile
- Average consumer rating per whisky product / brand
Methodology
Our report draws on the SagaProduct database, which tracks the actual whisky products consumers in Congo are purchasing and consuming.
Online panel members from Congo scan whisky products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the whisky sector in Congo, get in touch on contact@sagaciresearch.com or click below.
