Vodka market in Nigeria

Detailed insights on the vodka market in Nigeria

Explore in-depth insights into the vodka market in Nigeria, drawn from real consumer data. This market report analyzes key consumption trends, top vodka brands, packaging preferences, and shopper behaviour within the vodka category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the vodka landscape in Nigeria.

Here is the type of information included in this report:

  • A total of 17 vodka products (SKUs) have been scanned by consumers in Nigeria, providing a comprehensive view of the category
  • These products span 8 different vodka brands
  • The most common pack size in the vodka category is 0.75 l, with the Glass Bottle format being the most frequently used
  • In the past 6 months, 460 new unique product entries have been recorded in the vodka category
  • Smirnoff Ice is currently the most scanned vodka brand in Nigeria

Report on the vodka category in Nigeria

A comprehensive report is available upon request.

Report on the spirits market in Cameroon

Related vodka categories

  • Spirits
    • Brandy and Cognac
    • Gin
    • Liqueurs
    • Rum
    • Tequila and Mezcal
    • Whisky

Regions in Nigeria covered in the report

  • Abia
  • Adamawa
  • Akwa Ibom
  • Anambra
  • Bauchi
  • Bayelsa
  • Benue
  • Borno
  • Cross River
  • Delta
  • Ebonyi
  • Edo
  • Ekiti
  • Enugu
  • Federal Capital Territory
  • Gombe
  • Imo
  • Jigawa
  • Kaduna
  • Kano
  • Katsina
  • Kebbi
  • Kogi
  • Kwara
  • Lagos
  • Nassarawa
  • Niger
  • Ogun
  • Ondo
  • Osun
  • Oyo
  • Plateau
  • Rivers
  • Sokoto
  • Taraba
  • Yobe
  • Zamfara

Other types of vodka insights available

  • Top vodka products in Nigeria overview (brand, format, size in units, price, etc)
  • Share of products by demographics (gender, age, SEC, regions) evolution
  • Share of vodka brands in Nigeria by demographics
  • Vodka brand shopper profile
  • Average consumer rating per vodka product / brand

Methodology

Our report draws on the SagaProduct database, which tracks the actual vodka products consumers in Nigeria are purchasing and consuming.

Online panel members from Nigeria scan vodka products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.

To obtain detailed insights on the vodka sector in Nigeria, get in touch on contact@sagaciresearch.com or click below.



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