- 29/07/2025
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the vodka market in Kenya
Explore in-depth insights into the vodka market in Kenya, drawn from real consumer data. This market report analyzes key consumption trends, top vodka brands, packaging preferences, and shopper behaviour within the vodka category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the vodka landscape in Kenya.
Here is the type of information included in this report:
- A total of 51 vodka products (SKUs) have been scanned by consumers in Kenya, providing a comprehensive view of the category
- These products span 28 different vodka brands
- The most common pack size in the vodka category is 0.25 l, with the Glass Bottle format being the most frequently used
- In the past 12 months, 2,532 new unique product entries have been recorded in the vodka category
- Chrome is currently the most scanned vodka brand in Kenya
Report on the vodka category in Kenya
A comprehensive report is available upon request.
Related vodka categories
- Spirits
- Brandy and Cognac
- Gin
- Liqueurs
- Rum
- Tequila and Mezcal
- Whisky
Regions in Kenya covered in the report
- Baringo
- Bomet
- Bungoma
- Busia
- Elgeyo-Marakwet
- Embu
- Garissa
- Homa Bay
- Isiolo
- Kajiado
- Kakamega
- Kericho
- Kiambu
- Kilifi
- Kirinyaga
- Kisii
- Kisumu
- Kitui
- Kwale
- Laikipia
- Lamu
- Machakos
- Makueni
- Mandera
- Marsabit
- Meru
- Migori
- Mombasa
- Murang’a
- Nairobi
- Nakuru
- Nandi
- Narok
- Nyamira
- Nyandarua
- Nyeri
- Samburu
- Siaya
- Taita Taveta
- Tana River
- Tharaka-Nithi
- Trans Nzoia
- Turkana
- Uasin Gishu
- Vihiga
- Wajir
- West Pokot
Other types of vodka insights available
- Top vodka products in Kenya overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of vodka brands in Kenya by demographics
- Vodka brand shopper profile
- Average consumer rating per vodka product / brand
Methodology
Our report draws on the SagaProduct database, which tracks the actual vodka products consumers in Kenya are purchasing and consuming.
Online panel members from Kenya scan vodka products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the vodka sector in Kenya, get in touch on contact@sagaciresearch.com or click below.
