Vodka market in Kenya

Detailed insights on the vodka market in Kenya

Explore in-depth insights into the vodka market in Kenya, drawn from real consumer data. This market report analyzes key consumption trends, top vodka brands, packaging preferences, and shopper behaviour within the vodka category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the vodka landscape in Kenya.

Here is the type of information included in this report:

  • A total of 39 vodka products (SKUs) have been scanned by consumers in Kenya, providing a comprehensive view of the category
  • These products span 23 different vodka brands
  • The most common pack size in the vodka category is 0.25 l, with the Glass Bottle format being the most frequently used
  • In the past 6 months, 2518 new unique product entries have been recorded in the vodka category
  • Chrome is currently the most scanned vodka brand in Kenya

Report on the vodka category in Kenya

A comprehensive report is available upon request.

Report on the spirits market in Cameroon

Related vodka categories

  • Spirits
    • Brandy and Cognac
    • Gin
    • Liqueurs
    • Rum
    • Tequila and Mezcal
    • Whisky

Regions in Kenya covered in the report

  • Baringo
  • Bomet
  • Bungoma
  • Busia
  • Elgeyo-Marakwet
  • Embu
  • Garissa
  • Homa Bay
  • Isiolo
  • Kajiado
  • Kakamega
  • Kericho
  • Kiambu
  • Kilifi
  • Kirinyaga
  • Kisii
  • Kisumu
  • Kitui
  • Kwale
  • Laikipia
  • Lamu
  • Machakos
  • Makueni
  • Mandera
  • Marsabit
  • Meru
  • Migori
  • Mombasa
  • Murang’a
  • Nairobi
  • Nakuru
  • Nandi
  • Narok
  • Nyamira
  • Nyandarua
  • Nyeri
  • Samburu
  • Siaya
  • Taita Taveta
  • Tana River
  • Tharaka-Nithi
  • Trans Nzoia
  • Turkana
  • Uasin Gishu
  • Vihiga
  • Wajir
  • West Pokot

Other types of vodka insights available

  • Top vodka products in Kenya overview (brand, format, size in units, price, etc)
  • Share of products by demographics (gender, age, SEC, regions) evolution
  • Share of vodka brands in Kenya by demographics
  • Vodka brand shopper profile
  • Average consumer rating per vodka product / brand

Methodology

Our report draws on the SagaProduct database, which tracks the actual vodka products consumers in Kenya are purchasing and consuming.

Online panel members from Kenya scan vodka products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.

To obtain detailed insights on the vodka sector in Kenya, get in touch on contact@sagaciresearch.com or click below.



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