- 29/07/2025
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the tea market in South Africa
Explore in-depth insights into the tea market in South Africa, drawn from real consumer data. This market report analyzes key consumption trends, top tea brands, packaging preferences, and shopper behaviour within the tea category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the tea landscape in South Africa.
Here is the type of information included in this report:
- A total of 392 tea products (SKUs) have been scanned by consumers in South Africa, providing a comprehensive view of the category
- These products span 90 different tea brands
- The most common pack size in the tea category is 0.25 kg, with the Paper box format being the most frequently used
- In the past 12 months, 7,092 new unique product entries have been recorded in the tea category
- Freshpak is currently the most scanned tea brand in South Africa
Report on the tea category in South Africa
A comprehensive report is available upon request.
Related tea categories
- Non-Alcoholic Beverages
- Bottled Water
- Carbonated Soft Drinks
- Coffee
- Energy Drinks
- Flavoured Powder Drinks
- Juices
Regions in South Africa covered in the report
- Eastern Cape
- Free State
- Gauteng
- KwaZulu-Natal
- Limpopo
- Mpumalanga
- North West
- Northern Cape
- Western Cape
Other types of tea insights available
- Top tea products in South Africa overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of tea brands in South Africa by demographics
- Tea brand shopper profile
- Average consumer rating per tea product / brand
Methodology
Our report draws on the SagaProduct database, which tracks the actual tea products consumers in South Africa are purchasing and consuming.
Online panel members from South Africa scan tea products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the tea sector in South Africa, get in touch on contact@sagaciresearch.com or click below.
