- 29/07/2025
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the spirits market in Kenya
Explore in-depth insights into the spirits market in Kenya, drawn from real consumer data. This market report analyzes key consumption trends, top spirits brands, packaging preferences, and shopper behaviour within the spirits category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the spirits landscape in Kenya.
Here is the type of information included in this report:
- A total of 393 spirits products (SKUs) have been scanned by consumers in Kenya, providing a comprehensive view of the category
- These products span 162 different spirits brands
- The most common pack size in the spirits category is 0.75 l, with the Glass Bottle format being the most frequently used
- In the past 12 months, 10,658 new unique product entries have been recorded in the spirits category
- Chrome is currently the most scanned spirits brand in Kenya
Report on the spirits category in Kenya
A comprehensive report is available upon request.
Related spirits categories
- Alcoholic Beverages
- Beer
- Ready to Drink Beverages
- Wine & Champagne
- Brandy and Cognac
- Gin
- Liqueurs
- Rum
- Tequila and Mezcal
- Vodka
- Whisky
Regions in Kenya covered in the report
- Baringo
- Bomet
- Bungoma
- Busia
- Elgeyo-Marakwet
- Embu
- Garissa
- Homa Bay
- Isiolo
- Kajiado
- Kakamega
- Kericho
- Kiambu
- Kilifi
- Kirinyaga
- Kisii
- Kisumu
- Kitui
- Kwale
- Laikipia
- Lamu
- Machakos
- Makueni
- Mandera
- Marsabit
- Meru
- Migori
- Mombasa
- Murang’a
- Nairobi
- Nakuru
- Nandi
- Narok
- Nyamira
- Nyandarua
- Nyeri
- Samburu
- Siaya
- Taita Taveta
- Tana River
- Tharaka-Nithi
- Trans Nzoia
- Turkana
- Uasin Gishu
- Vihiga
- Wajir
- West Pokot
Other types of spirits insights available
- Top spirits products in Kenya overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of spirits brands in Kenya by demographics
- Spirits brand shopper profile
- Average consumer rating per spirits product / brand
Methodology
Our report draws on the SagaProduct database, which tracks the actual spirits products consumers in Kenya are purchasing and consuming.
Online panel members from Kenya scan spirits products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the spirits sector in Kenya, get in touch on contact@sagaciresearch.com or click below.
