- 29/07/2025
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the spirits market in Ghana
Explore in-depth insights into the spirits market in Ghana, drawn from real consumer data. This market report analyzes key consumption trends, top spirits brands, packaging preferences, and shopper behaviour within the spirits category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the spirits landscape in Ghana.
Here is the type of information included in this report:
- A total of 317 spirits products (SKUs) have been scanned by consumers in Ghana, providing a comprehensive view of the category
- These products span 168 different spirits brands
- The most common pack size in the spirits category is 0.05 l, with the Glass Bottle format being the most frequently used
- In the past 12 months, 4,729 new unique product entries have been recorded in the spirits category
- Kasapreko is currently the most scanned spirits brand in Ghana
Report on the spirits category in Ghana
A comprehensive report is available upon request.
Related spirits categories
- Alcoholic Beverages
- Beer
- Ready to Drink Beverages
- Wine & Champagne
- Brandy and Cognac
- Gin
- Liqueurs
- Rum
- Tequila and Mezcal
- Vodka
- Whisky
Regions in Ghana covered in the report
- Ashanti
- Brong Ahafo
- Central
- Eastern
- Greater Accra
- Northern
- Upper East
- Upper West
- Volta
- Western
Other types of spirits insights available
- Top spirits products in Ghana overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of spirits brands in Ghana by demographics
- Spirits brand shopper profile
- Average consumer rating per spirits product / brand
Methodology
Our report draws on the SagaProduct database, which tracks the actual spirits products consumers in Ghana are purchasing and consuming.
Online panel members from Ghana scan spirits products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the spirits sector in Ghana, get in touch on contact@sagaciresearch.com or click below.
